SPECIAL REPORT

"How You Can Make Well Over $300,000.00 Per Year As A Real Estate Agent Working Less Than 40 Hours A Week.... Have A Top Income AND A Life..... And NEVER Have To Make A Call You Dread Or Waste Your Time With Unrealistic Sellers Or Insincere Buyers, Ever Again."

I dare you to read this Report and NOT change your approach to the real estate business.

Dear Fellow Realtor®:

Even though this industry is awash in "training" and "motivation", so few real estate agents actually experience significant financial success, they're like finding honest politicians. And for the few who do, they often end up with no personal life to speak of, a family life in disarray, working like dogs, on call 24 hours a day, 7 days a week, working weeks and weekends, slaves to success!

Well, it does NOT have to be that way and I can and will PROVE to you that there definitely is a better way, a whole new paradigm for success in this business. I call it my "HIGH INCOME/REDUCED EFFORT SYSTEM". I use it to work less hours than just about any real estate agent I know who earns over $50,000.00 a year - but I earn over a million dollars a year. I use it to work with less stress, strain, struggle and frustration than any real estate agent I know. And I have used it to achieve not only a high income but also extraordinary prestige, even "celebrity" in my community, to create a "perpetual motion money machine" that brings me ALL my clients with ABSOLUTELY NO "PROSPECTING", and that has made doing real estate fun. The purpose of this Report is to share with you my experiences, discoveries and my unique approach - a whole new way of approaching this business that just might enable you, too, to have the financial success in real estate you deserve and the time to really enjoy it.

But you've probably heard promises like these before.

So why should you pay attention to me?

My name is Craig Proctor. Seventeen short years ago, to anyone other than my family, that name wouldn't really have meant very much. But I've turned my name into a real estate phenomenon, not only in my home town, but all across North America. Here's a SHOCKING FACT about me:

Every single day my phone rings
with an average of 47 leads.....

.....GOOD, "self-qualified" prospects who are calling me to buy or sell real estate. In fact, I haven't made a cold call in five years. You see, cold-calling and door-knocking or sitting at open houses or "networking" simply don't figure into the way I do business anymore. I say that's a "SHOCKING FACT" for two reasons:

First, it ought to be a SHOCK to you to realize that you can make $100,000.00, $300,000.00, heck, $1-Million if you want that much in real estate without wasting time with looky-loo's, gathering cobwebs at open houses, trying the latest goofy gimmick to get to FSBO's, "networking" all over town, or even selling hard. It ought to be a giant SHOCK that you can put simple, proven strategies in place that guarantee you a steady stream of pre-qualified prospects chasing you, AND viewing you with the respect typically afforded their doctor, lawyer or bank president. I also say "FACT" because this is not some pie-in-the-sky promise put out by some hypester who doesn't do what he teaches.

Last year, I sold 547 homes in my hometown of Newmarket, Ontario (a town of 40,000 about 25 miles north of Toronto) and earned over $3 million in commissions, making me one of the Top 10 RE/MAX agents worldwide for the 13th consecutive year. Again, all done with ZERO PROSPECTING..... most weekends off!.....over 10 weeks of vacation with my wife and young children.....actually "part-time", because I have a second business. (This year I may slip a rank or two in my International standing with RE/MAX, mostly because my wife and I have a new baby, and I'm taking even more time off. But I'll still be in the top 5 out of over 80,000 agents, and I'll still make well over three million dollars selling real estate part-time. NOT because I'm a sales-magician. But because I have a SYSTEM THAT REALLY WORKS delivering me high quality prospects every day like clockwork.)

Maybe more importantly, in the past 5 years, I've taught my unique HIGH INCOME/REDUCED EFFORT SYSTEM TO MORE THAN 18,000 agents throughout North America - with some amazing results, some of which you can read about in the enclosed testimonials or even hear on my special "eavesdrop line" (free recorded message) at 1-800-411-1107. (Call anytime.)

Nobody Believes Me, At First

These real estate agents almost all started looking at me SKEPTICALLY and DOUBTFULLY, but have wound up transforming the way they do business with my methods, and are now RAVING FANS. Why? Well, here's what I will GUARANTEE to you JUST ABOUT THIS LETTER ITSELF:

1. NO HYPE. Every statement I make here is true, factual, proven, documented.
2. NO "IDEAS". I only deal in "what works" right now, today.*
3. NO "SAME-O, SAME-O". I know you are constantly pitched at seminars and by mail, by one "sales guru" after another, and the last damned thing you need is another cassette album on the shelf. What you will discover here IS DIFFERENT FROM ANYTHING AND EVERYTHING ELSE in real estate.

In fact, if after reading my entire letter, you honestly feel I've wasted your time, you can just jot me a note to that effect and I'll send you $10.00 for your trouble as my penalty for taking up your time.

*One other thing: I am thoroughly sick of these guys who haven't sold any real estate or dealt with homeowners in a decade, running around telling you how to do this business - and charging whopping sums of money for coaching that isn't coaching at all or piling up 1,000 people in a room and running a revival meeting. These "false prophets" may be great stage performers (admittedly I'm not), or mesmerizing and hypnotic speakers with bags of stagecraft gimmicks (not me) or Tony Robbins wanna-be's (not me) and they may be entertaining as Elvis returned from the grave - but when's the last time they actually did anything they teach? I sold a house YESTERDAY. And TODAY. My "stuff" works in the real world this minute. And I know exactly what obstacles you have to wrestle with because I'm wrestling 'em too.

500 folks stuffed into funny T-shirts, standing on chairs, chanting their mantras, and going googly-eyed over the Armani-suited guy with the whiz-bang new psycho-babble may look good - but what happens to those agents when they return to the real world? When the ether wears off, their phone's still not ringing. That's what. You don't need "NLP" if you haven't got "ARPTST" - any real prospects to sell to! There are also some geniuses giving seminars still screaming at you to make more calls, to wear out the phone, to be more persistent than the whole world, to learn to love rejection. That's because that's ALL they know. But for most, it's a prescription for failure.

Oh, and it's just not as simple as having one of these johnny-come-lately-to-direct-response- advertising "parrots" hand you a bundle of new-fangled ads or postcards to use. Two things: most of the "copycats" I've inspired, who now include some "direct-response" in their razzle-dazzle NEVER used any of what they teach back when they actually sold real estate. They have ZERO PRACTICAL EXPERIENCE with it. Most of them, in fact, got it in the first place by READING ABOUT IT or going to an expert's seminars - most got most of it from direct marketing pros you may have heard of, like my friend and one of my mentors, Dan Kennedy, or Jay Abraham. Now they're giving book reports. Well, in 1993, I started actually making this stuff work in real estate. I've been using it, perfecting it and proving it while they were reading about it. Two: a new ad just ain't the answer to all your problems. You need a fully integrated SYSTEM.

With all that said, I urge you to read every word of this Report as if your entire future depended on it. It is that important. And I am guaranteeing its importance. (Most "gurus" won't even guarantee their seminars! - I'm guaranteeing my letter.)

Now, why did you answer my ad and ask for this Report?

Probably for one or several of these reasons:

1. You're frustrated with the income you're taking home and/or the long, hard hours you put in day after day.
2. You're unhappy with the progress you're making.
3. You've been searching for answers, trying a lot of ideas gleaned from tapes or seminars, but nothing seems to make things any easier.
4. You HATE cold call prospecting, think it's demeaning, inefficient and primitive.
5. You can't seem to make the money you spend on advertising pay off, and feel caught between a rock and a hard place: you know you need to advertise but you can't afford to keep pouring good money after bad.
6. You're weary of feeling like a beggar or a peon or a kid on his first job interview every time you make a listing presentation, sort of plaintively asking "choose me, choose me". You know that mouthing the same vague, fuzzy stuff everybody else says - like "I'll work hard for you" - does NOT impress prospects. You sense this entire process needs radical change but you don't know what to do that really works.
7. You're feeling close to burn-out.
8. In boom times, with low interest rates, you wonder why you're not doing A LOT better.
9. You've heard about "direct-response marketing" but don't really understand how it's different or better, or don't know how to apply it in your particular circumstances.
10. You see a lot of emphasis being placed on "technology" but don't see it actually boosting agents' incomes, wonder how much you should pay attention to it, don't want to waste money.
11. Bottom-line: you are NOT achieving the financial success or the daily personal satisfaction you want out of your business life.
12. You're working so hard, putting in so many hours and using up so much energy, you're sacrificing your personal and family relationships, possibly your physical health. You keep telling others and yourself: "Just one more month", but in truth, even with binoculars, you can't see the light at the end of the tunnel!

Well, the answer to ALL these issues begins with making a true quantum leap from the old "selling career model" - featuring prospecting, networking, and massive amounts of time and manual labour, suffering disrespect and frustration, to a whole new "marketing business model" - featuring a system that attracts, pre-qualifies and delivers exactly the prospects you want, predictably and affordably, and with them viewing you as an expert and trusted advisor, apart from ordinary agents.

The transition to this has to begin with a strong, heartfelt desire and determination to make a top income without sacrificing your family or relationships, physical health, self-respect or sanity to get it.

In 1987, I was earning $14,000 a year sweeping floors at the local hospital. Last year, I earned $3,341,638.56 in commissions selling real estate. Did I get here by luck? Did I stumble over a simple secret to success? Uncover an amazing fact that has eluded mankind for centuries?

Nope.

Did I do it by working longer hours than anybody else? Find a way to work 18 hours a day instead of 12, or 8 days a week instead of 7?

Did I do it by being some kind of three-headed, green-eyed, superhuman sales monster equipped with powers no ordinary, mortal real estate agent can ever hope to have?

Did I have some edge, did I invest huge sums of money most agents can't match, did I have a rich uncle who bought 100 homes, did I .....

Nope. Nope. Nope. And nope.

What I did do was (over 10 years) develop and perfect the most powerful system for making money in real estate in North America and simply put it to work for me. And from experience, I can tell you that NOTHING ELSE can make your real estate business take off quicker than ..... .

....a Marketing System That Actually Works

Because once you stop selling and start marketing, you'll find real estate starts to become fun again. And once this happens, you'll quickly discover the reasons and rewards that drew you into the real estate business in the first place. Just for example, consider Leonard Fazio of Des Moines, Iowa. Here's his experience with my System:

"I cannot express in words how much I appreciate what you have taught me in the last few months. You are one of the most extraordinary people I have ever come to know!"

"The hardest thing about implementing your System was overcoming my skepticism. I'd always done quite well doing things the old way, and even though I was working way too hard to make things happen, I really did think I knew everything. The hard work and frustration I experienced while trying to break old habits was worth it. I can now see light at the end of the tunnel. My phones are ringing off the hook and . . . between Dec. 1 and March 31, I made $175,983.00. I did this during our slowest time of year. April was the biggest month I have ever had. I made about $70,000! I highly recommend your system to any realtor who wishes to improve their life and their income."

My experience, Leonard's experience, can be yours too.

But let me step back for a minute so you get a real understanding of what I'm telling you, because.....

The system I'm going to explain to you
will put you back in control of your life.

Seventeen years ago, at the age of 25, I was just another young man who didn't have a particularly clear picture of what I wanted to do with my life. I dropped out of college and I was living at home with my parents with no debt and no responsibilities.

I wanted some money, so I got a job at the local hospital sweeping floors and washing dishes, and that stint earned me a whopping $30 a day. It lasted about a year. I realized that I was cheating myself in such a "safe" job that required so little of me. I was both afraid to take a risk, and afraid not to. I knew if I stayed, I would get stuck. So I quit.

With no other obvious place to go, I followed my Dad into real estate. Those who knew me figured this was just another of my passing phases. Trying to save me from falling on my face - again - my Dad actually tried to discourage me, telling me about the high failure rate of new agents, etc., etc. That motivated me a bit. For the first time in my life, I knuckled down to work. So, how do you start and succeed here? - I wondered.

For the first couple of years, I did what most agents do: I simply copied what all the other agents were doing around me ..... only I did more of it.

I studied the top agents in my office and they became my role models. They generously shared what they knew with me. It seemed pretty simple: If you want to succeed, you have to find clients with homes to sell. And the way to find them is to hunt them down by prospecting. Everything I observed, heard, read and was told could be summarized as: hunt harder. The way to win was WORK.

Obsessed with the desire to succeed, I began to work harder at real estate than I had at anything before in my life. I still did the same things that other agents did. Only I did more of it. I made more cold calls, banged on more doors and went on more listing presentations.

In other words, I was even more
of a lunatic than the average agent.....

My regular work day was 16 hours long, and when I did sleep, I dreamed of what I would do the next morning. By the end of my first year, to everyone's amazement (including my own), I'd sold 55 homes and by then I'd reached the point of no return. I was driven. After all my years of drifting, uncertainty and self-doubt, I actually believed I could succeed at something. The next two years were a blur of non-stop work. Each year, I sold more and more houses, but along with this new business, came more and more work - more and more hours. Somewhere along the way, something changed. The spark that kept me going was starting to fade. I was developing a real distaste for getting up every morning to face more cold calling, more chasing people for business, more rejection. I began to get scared that I wouldn't be able to keep up the pace. I was beginning to burn out.

Ironically, despite how hollow and frightened I was feeling, in 1991, at the age of 29 (my fourth year in real estate), I was named the #1 RE/MAX agent in the world.

To most observers, I had it made.....
.....but inside I was miserable

Now the whole world was tracking my progress and watching me to see what I would do next. The pressure was unbelievable. As much as I felt like quitting, instead I worked even harder.

Then on July 2, 1992 (precisely), while writing classified ads at 2 o'clock in the morning, my head hit the desk in mid sentence.

Exhausted, that knock on the head brought me to my senses.

I couldn't work any harder than I was working,
and I had no more hours to give.

The "work like a maniac approach" had given me "success" - but there was no way I could sustain that success. Its price was too high. I had become a "machine". I see many agents following this path: for some short period of time, they achieve a measure of success just by outworking everybody else in town. They win the sprint. But they can't do the marathon. Others run out of gas even before seeing success. Either way, this "model" of prospect like crazy and work like a mad dog is WRONG.

I know at times that you've worked just as hard as I've described, and that you think: there must be a better way. Well, I'd like to share a much "better way" with you so you can learn from my mistakes. Let me explain.

The first attempt I made at improving things was to hire an assistant to pick up some of the administrative slack. On her first day on the job, she found commission cheques stuffed in the top drawer of my desk. I simply didn't have time to get to the bank.

This was a useful start, but I have to warn you that hiring an assistant is not the magic solution to your problems. In fact, hiring an assistant can sometimes make things worse. Because I didn't have anything even resembling a "system", having the assistant helped in some ways, but magnified frustration in other ways. Without a strategy for getting maximum value from your assistant, the person you hire to take the pressure off often ends up becoming just another nightmare on top of the nightmare you're already living. And now - instead of having more time - on top of all the pacing around doing all the things you're already doing, you also have to watch over and worry about the stuff your assistant is supposed to be doing.

For me, at that time, getting an assistant was only a bandaid to the problem. What I needed was major surgery.

I finally realized that doing MORE of what I was doing or even doing what I was doing BETTER was NOT going to make me happy. I wanted to work less, not more. I wanted more peace of mind, not more pressure. I didn't want a sharper axe either; I wanted a chainsaw. My earnest, determined search began.....

I studied other businesses outside of real estate to figure out what made them successful. I read everything I could put my hands on. I attended seminar after seminar. Over this time period, I literally spent thousands of hours, and thousands and thousands of dollars, learning and testing and validating different ideas. Along the way, I discovered things like direct-response advertising, lead generation, pre-qualifying marketing, technology that actually worked..... strategies and tactics hardly anybody in real estate used, but that were actually commonplace with ultra-high income professionals (including salespeople) in dozens of other fields. I began to understand WHY most agents had to work so unbelievably hard to make good money, and how that could be changed.

I asked my customers questions and picked their brains about what was important to them. I tested different approaches, different styles and different concepts.

I went through a whole lot of trial-and-error. Some things failed. Some things worked. Gradually, a true "system" emerged; a "formula" or series of steps that, combined, revolutionized the way I got my clients.

Applying this System allowed me to triple my earnings while putting in half the hours.

How badly would you like to
multiply your income by 300% this year
while cutting your work time by half?

Think about that very seriously, because you can do exactly that. I don't know, maybe you could use more time with your family. Maybe you'd like to play golf three times a week. Or work three weeks a month, travel and vacation every 4th week. Or buy and remodel a home. Or write a novel. Whatever your "lifestyle dream" is, the time to live it is right now - not when you're 60 or 70, with creaking bones.

I know, it's hard to believe. But the proof is public record. Last year I sold 547 homes, earned over $3 million in commission, and worked less that 40 hours a week.

And if I get grumpy about copycat "teachers" selling "ideas" to Realtors, I think I'm justified. Maybe a few of them made a million bucks last year yakking about this stuff to Realtors. I made my money doing it, not yakking about it.

Anyway, the good news for you is that
my System is entirely duplicatable

And you don't have to go through the agonizingly long hours, and trial and error that I did to create it because.....

.....my System has already been perfected.
All you need to do is use it, step by step.

If you want to get somewhere, you don't have to reinvent the car, because that's already been done. You just pick up the keys and go.

Well, my System is like that. It has already been invented, and I've tested and retested every single aspect of this System a thousand times over, so you don't have to reinvent anything. You don't need to have a creative bone in your body or creative thought in your head. You don't have to suffer, struggle or experiment. Like picking up a set of car keys, all you need to do is use it, and when you do use it, not only will your business change, but your life will too.

Imagine a System that can free you to the extent that.....

1. You'll never have to make a cold call again - instead dozens of highly-qualified prospects will call you.
2. You'll be able to take weekends off whenever you want to without decreasing your income.
3. You will be able to get out from under the ridiculous workload most agents like yourself put themselves under. Most agents ARE working at least 3 times harder than necessary to earn a top income in real estate. You probably are too.
4. You can choose to do only those things you love and are good at while the rest of your business runs smoothly and automatically without your constant interference.
5. You'll be able to transform your real estate career into a high-performance, low-stress automatic cash machine that easily gives you a high 6 figure income while allowing you to work 8 -15 hours per week less than you already do. Key word: automatic.
6. Your spouse or significant other will NOT resent your career, will be proud of your success, and supportive of your goals.
7. You will actually HAVE FUN in the real estate business.
8. Your dog will recognize you when you come home at night!

Still Think I'm Full of Hot Air?

You do NOT have to believe me (yet) about any of this. I bet every single one of the 18,347 (number grows daily!) Realtors now using my System felt the same way to begin with; they figured I was shoveling it high and deep. But they did one smart thing: they set aside their natural skepticism long enough to thoroughly and completely check it out before rejecting it sight unseen. You see, I only want satisfied, happy, successful "raving fans" as my "students". I will not tolerate having even one person feeling they wasted even a penny with me. Because (unlike most professional real estate gurus who don't sell real estate), I do NOT need YOUR money. So I provide the most generous, liberal, strong guarantees you've ever seen for what I offer you. You take ZERO RISK when you decide to try my System. I'll tell you more about that in just a few minutes, and I urge you to ask yourself: how could he possibly have sold his System to 18,000 Realtors (and counting) with these guarantees and not already be homeless, living in a cardboard box, if it was anything less than enormously valuable, if it didn't really work???

Second, you don't have to believe me. Instead, you can consider what Realtors using my System say. Novices, old pros, men, women, couples, young, old, with RE/MAX, not with RE/MAX, with another national franchise, independent, big city, small town, Canada or U.S., etc., etc., etc. Read the ones on the testimonials enclosed. Call my Eavesdrop Line at 1-800-411-1107. And if even that isn't enough for you, call my office and demand "more". We can send you a BOX of these comments and success stories.

Now if you are who I think you are, you're already doing things to take you to a higher level. You read, you go to seminars, and you really work hard at your business. And you have undoubtedly been repeatedly disappointed by the training or marketing or business-building books, tapes, seminars or advice you've bought. You may even have become a hardened cynic about it all. Yet, you're still looking for that "better way" or you wouldn't be reading this Report. "Hope springs eternal in the human heart". Well, I promise that I am NOT going to take advantage of your ambitions. I will NOT con you, abuse you, over-hype you, sell you untested or unproven 'ideas', "slam dunk" you with a shelf full of tapes, or anything of the sort.

When you look around, you find that there are many "How to" programs. Someone is always there with their hand out offering to take your money in exchange for "The secret to your future success".

Well, I've found that these "How to" programs generally fall into two categories which I call "The Head-in-the-Clouds Theorists" and "The Amazing-Secret Wizards".

The Head-in-the-Cloud Theorists are those real estate sales trainers who aren't even practicing real estate anymore (or maybe they never did). You know the old saying: "Those who can do; those who can't teach". These guys teach you brute-force sales techniques. The ABC's of their system is to: Abdicate your freedom, Bang on doors, and Call call call. The fact of the matter is, they don't give you any real tools at all. Instead, they spend their time trying to motivate you to do more, more, more of the same old thing you're already doing. You walk out of the seminar all pumped up but, sadly, empty-handed. This is the old school mentality. Yes, we all need to be inspired and motivated and even kicked in the butt now and again. But you need real world strategies that work in today's market even more.

The Amazing Secret Wizards, on the other hand, will lead you on with tales of woe and misery, and then, with a wave of a magic wand, whip out the promise of an amazing secret - one little secret - that will change the course of your entire life.

This is nothing short of fraud. These "secret merchants" know full well the psychological power of telling you that you're just missing out on one simple thing: and if you had that one thing, your whole life would be better; and that one simple thing has been kept hidden from you, and so on. But the truth is, there's never just one thing that will transform anybody's sales career. It's a fairy tale people buy, but a promise that no one can deliver. If you keep falling for this "hot, new, secret, big idea-of-the month" stuff, you ought to be ashamed of yourself.

By the way, there are a few of these "secret promoters" who advertise right now, in our trade journals. If you get their sales letters and literature, I want you to do three things:

1. Carefully compare their track records to my very public, documented track record - see which one of us has had more REAL success in real estate.
2. Compare to see which one of us is CURRENTLY experiencing more success in real estate (you know, walking the talk); and,
3. See if they are pushing "the magic secret", "the magic pill" - and if they are, run!

Incidentally, I resisted getting into "teaching" of any kind for quite a while even though I was constantly being asked by Realtors to share MY "secrets". I hated the thought of joining the ranks of the "magic pill peddlers" or "idea of the month merchants" on our industry's "circuit". It took a lot of thought and planning to find a way I was comfortable with, to share my entire, integrated System in a useful manner, so I could guarantee it unconditionally.

I'd like to offer you an intelligent, practical,
proven, real world, currently viable solution
to your frustrations in this business.

First of all, I don't just talk about real estate, I practice what I preach every single day (except, recently, on weekends which I can now take off with my family just like a real Dad).

Secondly, I'm not going to offer you a bag of tricks or lucky charms, instead - if you're ready to grow your real estate business exponentially - I'll give you a solid, dependable, predictable plan that will ensure not only your financial health, but also give you the freedom and time to live the life you want to live.

Over 18,000 agents from all across North America have implemented my easy-to-use real estate success system and they've never looked back.

Of course, not all 18,000 have jumped to a million dollars or more of production. But Les Pfenning of Arvada, Colorado more than doubled his annual commissions of $400,000 during his first year of using my System. After 7 years in business, Brian Moses of Nashua, New Hampshire has also doubled his business and is now pulling in $500,000 per year. Vince Delvecchio of Hamilton, Ontario has seen his business explode. With a young family at home, Vince is now able to take weekends off at the same time that he's seen his income increase to a growing $900,000.....Ask yourself: "Why them and not me?"

It's extremely rewarding for me to watch these people "engineer" their lives the way they dreamed it could be possible. And as long as none of you wants to set up shop in my marketplace and compete with me on my own turf, I have nothing to lose by sharing what I've learned.* I don't wish the early part of my career on anyone. I'm a strong believer in "win-win situations".

(*My System is not available for purchase by Realtors in the Toronto Area, and you must warrant that you do not intend to move to Toronto within the next 36 months in order to purchase my System.)

So the question is.....

Are you ready to radically improve your income, means of acquiring clients, entire experience of doing business in real estate?

Are you ready to accept nothing less than a balanced and financially-rewarding life on your own terms and.....

a business that feeds your life,
rather than one that feeds upon it

Not too long ago, I taught my young son Brandon how to ride a bicycle. While I pushed, and he pedaled around and around the crescent at the end of our street, I was reminded of my own struggle to research and learn and develop my System. But you know what? Because I'd learned to ride a bicycle myself 30 years ago, I was able to teach Brandon rather effortlessly. He got on that two-wheeler with the will to succeed, and with some pointers from me, Brandon was riding all by himself within an hour. After he "got it", we spent the rest of the weekend just riding around, enjoying the freedom of going somewhere fast.

But here's the part that should interest you. While Brandon and I were wheeling around.....

I sold 3 houses, got 2 new listings, signed
1 buyer to contract and it all happened
without me having to be there.
How can this be?

Well, the answer is simply this: I've learned and applied the important concept of leverage to everything I do. I effectively and efficiently leverage my business with marketing, people and technology. Leverage is one of the critical tools I can teach you. (You may not start at this level. You may start by applying parts of my System just to your personal production, to make getting good clients a lot easier, and to accelerate your income. But very soon, you'll go beyond that and you'll use my System to add "time leverage" and literally transform your "sales career" into a "real business".)

You see, it does NOT matter where you are in the business at this moment - just getting started OR just getting frustrated OR a grizzled old pro who thinks he's seen everything twice OR barely making a living OR making good money but killing yourself doing it - wherever you are, there's a matching "starting point" with my System, to VERY quickly and dramatically "re-engineer" your income, your work hours, your positioning in your market, your LIFE!, for the better.

"Okay, Craig, EXACTLY What Are You Offering Me
(That's Different From The Other 62 Things People'll
Try To Sell Me This Week)?"

Here's what I'm NOT offering:

1. Yet another bundle of books and tapes to gather dust in a closet
2. Yet another seminar with a fat price tag that'll be like Chinese food; an hour later, hungry again!
3. Untested, unproven 'ideas' that sound good but don't work
4. A hodge-podge of techniques and information, so disorganized no one dare call it a 'system'
5. Re-cycled, warmed over sales training
6. ANY rah-rah motivation.

Instead, let me give you a back stage pass to my business.

Imagine that you wanted to start a restaurant and ultimately develop a very successful chain of restaurants. Then imagine that Dave Thomas would take you to Wendy's corporate offices for a week, open up his books and records, show you what ads worked and which didn't, show you how they attracted customers. Then imagine Dave taking you in the back of their restaurants and showing you all the operations secrets. Then imagine spending a day with the V.P. of Marketing for McDonalds. Then having the CEO of Ruths Chris Steakhouses give you the inside scoop on their customer loyalty direct-mail programs. Etc., etc. In other words, getting to see and have explained to you all the inner workings of these businesses. What would that be worth?

Basically, I'm doing that with my business, but without requiring you to get on an airplane, travel to Toronto and take weeks out of your life to follow me around. I've "boxed it'. I've made my "System" easily learnable, understandable and applicable, step-by-step, day-by-day.

For example, I will show you how to:

1. Change the way you advertise, with Emotional Response Advertising, so you get better results, more bang for your buck, stand out from the advertising clutter, and can get the homes you list sold faster.
2. Create an unfair advantage for yourself using cutting edge technology (e.g. automatic robots who will work 24 hours a day, 7 days a week without error or complaint; simple database systems that will allow you to track future buyers and sellers, etc.) I'll show you every "tool" and every detail of my "Perpetual Motion Money Machine".
3. Develop a killer "message" about yourself that will leave your competitors in the dust and have your phone ringing off the hook.
4. Choose and hire the right assistants for specific tasks that will free you to do only those parts of the job you enjoy and are good at.
5. Accurately "Read" the personality of your prospects, employees and clients in order to get them to do what you want them to do.
6. Test your marketing to understand what really works and which part of your dollar is just lining your media rep's pockets.
7. Implement proven, profit-producing programs such as a Tour Of Homes, Buyer Profile System, Guaranteed Sale Program, 24 Hour Talking Ads and more.....these are complete marketing strategies I use in my business and I'll show you how they work, what results they deliver, and how to replicate them flawlessly, so you get the same profitable results.
8. Create a powerful, step-by-step, living business plan which will serve as a practical and actionable blueprint for your success. (A lot of stress and wasted effort comes from "running hard" everyday without a clear, well defined, step by step, practical plan.)
9. mplement marketing strategies specifically designed to increase your net income exponentially without costing you a minute more of your time (in fact, you'll find yourself working far few hours finally able to enjoy the fruits of your labour - now, not in the distant future.)
10. Attract listing-clients with good, saleable properties who will view your advice as wisdom from on high, respect your time, appreciate your efforts, and refer others to you every time.

These are just a few of the very specific, very practical component parts of my HIGH INCOME/REDUCED WORK SYSTEM that I will share with you - every detail, nothing held back.

Oh, and it does NOT require a closet full of money to start reaping the benefits of my System! Not at all. Just for example:

You can easily learn how to write a $55 ad
which will return you $7500.....

How would you like to get back $136 for every dollar you spend on advertising? I'm a "penny pincher". Yes, I'm willing to invest in building my business, and you have to be willing to do so, too. No, there's no free lunch. But I abhor waste. I demand measurable, tangible, quick results. I will change your entire approach to advertising.

You will NEVER "cold call" again.

Please: don't be a "cold call cowboy". Be a highly respected, sought after professional, who has good clients coming to you, eager for your advice and assistance, who wouldn't dream of doing business with anybody but you - who will literally stand in line and wait patiently until you can fit them into your schedule. You can learn how to eliminate the term "cold-calling" from your vocabulary.

You can learn how to use 10 little words that will have homesellers picking up the phone and prospecting you!

I will change your experience of doing business as a real estate agent.

Get control of your time and your life.

The typical real estate agent starts out slapping toothpaste on his toast in the morning to save time, banging fists on steering wheel in frustration all day, racing late from appointment to appointment, returning calls on the run with his cell phone, getting beeped, wasting time with people who sit there, arms folded, frowning, resistant and skeptical and indecisive, finishes the day doing paperwork, goes home late, dog tired, irritable, frustrated, eats late, goes to bed with indigestion, only to do it all over again the next day. He's chained to pager and cell phone every waking moment. At the beck and call of poorly qualified prospects. Annoying to his family. Like a rat on a wheel with an electric prod up his hiney, he tries to outrun his problems. But can't.

No motivational tape, no giant time management notebook, no weekend-with-a-razzle- dazzle-guru is going to solve this.

I will change the way you plan, prioritize, schedule and invest your time, the quality of the prospects you talk to and meet with, and the opportunities you have to balance your life.

Details: A Break-Down Of Everything You Get In My
"QUANTUM LEAP" HIGH INCOME/REDUCED EFFORT SYSTEM:

I have NOT over-complicated all this just for the sake of landing a giant carton of "bulk" on your desk. I hope you prefer being inspired by fast results than impressed by bulk. Basically, there are just TEN critically important "tools" that I use to do everything I do, so this entire System focuses on those ten tools.

To make absolutely certain you grasp the importance of these tools and can put them to work for you quickly, without confusion, part of your learning includes live teleconference calls for new System owners. You'll dial into this call, listen as I personally talk you through the System, and hear from other Realtors® who are successfully using it.

But I want you to know that I have very carefully assembled this material so that you can be up and running with my System in just 7 days. Unlike other programs I've seen, which try to impress you with massive volumes full of repetitive, poorly organized, material - leaving you to do the sifting and organizing - I have created a completely unique, step-by-step, day-by-day System - most of which you can accomplish, on the run, throughout your too-busy day. And, in December of 1999, based on feedback from over 3,500 Realtors® who responded and are using the System, I upgraded it, improved it, and modified it to make it even easier to use than before. (All the comments on the testimonials are from people who have the earlier version. Your System will work even better and faster!)

A lot of the material is on audio cassette, so you can simply pop it in your car's cassette player and use the time between appointments productively. After all, I know that one of your major problems is time, and if I had simply dumped my filing cabinet onto a computer disk, leaving you with 700+ pages to wade through (like some of the other wanna-be mentors have done), I know you'd never actually have time to learn anything at all. Instead, you'd put the material in a pile on the floor and look at it guiltily day after day, certain that if you could only find the time, you'd actually look at it. I don't want that to happen. So you CAN "listen-n-learn".

Now to the tools themselves:

1. The Quantum Leap FAST START Teleconference CALLS - This is where you start with my system. These two important calls (Fast Start 1 and 2) are critical to your success with the Quantum Leap System. They have been designed to guide you step-by-step through my system to ensure you understand exactly how the system works, and what you are supposed to learn and gain each step along the way. The first call will show you how to automatically and inexpensively get lots of business in the door without doing ANY cold-call prospecting at all. You will learn how to completely eliminate cold-calling from your new business strategy by entirely REVERSING the prospecting process, so prospects pick up the phone and call you. In fact, upon completion of this call, you'll understand exactly what you need to do to compel hundreds of qualified prospects to CALL YOU. On the second Fast Start Call, you'll learn how to handle this new sudden influx of business, and how to translate it into cold hard cash without working any harder (in fact, while working LESS). Specifically, this call will explain how to automatically convert your leads to appointments and your appointments to clients, and then show you how to handle this quantum leap in business by implementing systems to provide WOW service and gain lifetime customers. These teleconference calls are your opportunity to receive personal training on how to use my system to your maximum advantage. Ask any question you like, or simply listen in, but don't miss the vital road map these calls will provide you. (Value $500)

2. Weekly Training Calls with Craig - After participating on the Fast Start Calls, you are entitled to participate on our Weekly Teleconference Training Calls. These calls are your opportunity to receive PERSONAL training directly from me. The purpose of these calls is to initiate you to the full power of my system. During each call, I personally walk you through my system in much greater detail step-by-step to ensure you have a full understanding to not only change your future, but also make you NOW money (that's what it's all about isn't it.) I do this by doing some talking - explaining - myself, but also by opening the floor to specific questions from agents on the line. If you have questions, go ahead and ask them of me on this call. But if, like many new members, you don't know what to ask because it's all so new, that's okay too. You can spend the entire call just listening to others asking me questions, silent as a sponge, just soaking it all up if you want. You are entitled to participate in my weekly training calls as often as you’d like within the first 90 days of your membership. (Value $2,500.00)

3. The Fast Start Guide and Audio Tape - As you will see, you get lots of indepth written back up with my system. The Fast Start Guide and accompanying audio tape is like the Reader’s Digest version of all the other materials. It’s the first thing you should read because it will give you the big picture quickly and easily. Naturally, I want you to read all of the materials you get with your system, because this is the only way you can understand the incredible depth of the system I’ve designed. However, this Fast Start Guide and Audio tape is where you should begin. This single guide consolidates and summarizes the most critical essence of everything I teach you. I've painstakingly designed this guide to help you implement, or at least understand, my entire system within two weeks of receiving it. Why is this so important? Well, for one thing, many of you will need to make things happen this quickly in order to generate NOW money to keep yourself going. Secondly, if I had just thrown all the other longer volumes at you without a simple roadmap, it might be too overwhelming for you to get through as quickly as you should. SO READ THIS FAST START GUIDE FIRST, and listen to the accompanying audio tape in your car as you go from appointment to appointment. Both of these important tools will help you understand the big picture of how I do what I do, and how you can quickly and easily incorporate it into your own business. (Value $500)

4. “The 6 Biggest Secrets of My Success” Audio Series - If you locked me in a room for 3 hours, put a gun to my head and forced me to "tell it all" -- spill my guts as it were in the leanest, meanest, straight up, no nonsense, "show-me-how-to-make-money-NOW" fashion, this 6 cassette audio series would be it. I used to work just as hard as you're doing now. I know you don't have a lot of time in our day, so I designed this important learning tool to enable you to "learn on the run".

Pop the first cassette in your car and hear me dispel The Appalling Lie of Traditional Old School Methods and How the Quantum Leap System Will Change Your Life Forever. This tape reveals why 80% of real estate agents don't make it through their first year, and why cold-call prospecting and door-knocking are not only mind-numbing and demoralizing but also completely ineffective.

On cassette number two, I explain How to Automatically (and Inexpensively) Get Hundreds of Qualified Prospects Calling You by showing you how to run tiny, inexpensive ads that will compel highly qualified prospects to pick up the phone and call you.

On the third cassette, How to Dramatically Increase Your Conversion of Prospects to Clients, I show you how to position yourself as an indispensable real estate professional (vs a dreaded salesperson) so that most of your prospects wouldn't even consider talking with another real estate agent.

On the fourth cassette, How to Gain Massive Leverage Through Other People, I'll show you how to grow profitably, what mistakes to avoid and what to look out for as you leverage your time through the efforts of others.

On cassette number five, How to Create Lifetime Customers Who Become Your Best Salespeople, I'll show you how to turn your clients into raving fans who will have a multiplier effect on your business.

On the sixth cassette, top Quantum Leap Members speak out. You'll hear from my most successful members. These agents "tell all" by revealing exactly how they used my system to change their lives: the mistakes they made, the things they tried, what worked best for them, and their best advice based on their ongoing experience. (Value: $900)

5. The Quantum Leap Marketing Manual - Targeted, effective advertising that gets your phone ringing with qualified, hot prospects is an integral part of any real estate system. This manual not only gives you the strategic underpinnings of my marketing system, it also gives you actual marketing campaigns that you can run immediately in your own marketplace. In this manual, I teach you my SOLD formula for effective emotional response advertising so that you can develop your own highly effective ads, and I explain hotline strategy and technology to you. But more than this, I also give you my best Direct Response ads, complete with the hotline scripts you will use to sift and qualify your prospects with, and copies of the special reports you will send them. This is a completely turnkey system that will give you the opportunity to make things happen right now, and the knowledge to keep growing and developing more and better ads in the future. (Value $1,500)

6. The Ultimate Listing Presentation - I list over 90% of the new prospects that I meet with and this happens because I engineer it to happen. It has taken me years to develop this listing presentation. Every page represents the culmination of revision after revision. More importantly, my listing presentation communicates compelling benefits to homeowners and by the time I finish taking them through it, they sign without a second thought. Do you achieve this level of success with the listing presentation you are currently using? With the Quantum Leap System, you not only get a hard copy version of the actual listing manual I use with prospects, but you also get an instructional video which takes you step-by-step through what I say, why I say it and how you can win the listing with virtually no selling at all. (Value: $750)

7. Six Month Subscription to my monthly Mastermind Marketing newsletter - In every issue of Mastermind Marketing, I talk in-depth about the tools and programs that I’m using and developing to increase my own business exponentially. The recipients of Mastermind get a privileged look inside these systems. You will benefit not only from a microscopic analysis of various parts of the Quantum Leap System, but you’ll also get to share in the new ideas I test and prove each month in order to keep my own business cutting edge. New ideas, ads, scripts, reports, systems all funnel into this 16 page newsletter as I consolidate the innovations and breakthroughs each month. Subscribers often say that it’s just like getting inside my head every month! (Value: $125)

8. Quantum Leap T-E-A-M System Manual - This book will explain to you the strategies and mechanics of recruiting, hiring, training and managing a highly effective real estate team. As you may know, assistants can often add to your workload (rather than taking away from it) if you don’t have a simple, clear system to ensure that you’re hiring the right people and giving them the ability and motivation to do their best. I’ll give you the position contracts (job descriptions) I have with each of my assistants. In this self-contained book, you will learn exactly what my Team does, and how I draw up a foolproof contract, making clear to you how I motivate them and hold them accountable for the work I’ve hired them to do. (Value: $500)

9. 10 Minute Power Pre-Listing Video - How would you like to have your sellers pre-sold on listing with you at a realistic price before you even walk in the door - so that all you have to do is get their signature. This powerful pre-listing tool is a winner with sellers who become my instant allies before they even meet with me. (Value: $49)

10. Private Consultation - A 15 minute private consultation with one of my Expert Support Team members to answer your specific questions will help you get up and running with my System. You can schedule this consultation at your own convenience, and use it to clarify any questions you might have with respect to the other materials, to ask questions about programs you are running or intend to run, or to ask for details on any new or existing program I am running. (Value: $150)

11. Your Own Customized Web Site (just like mine) plus Internet Marketing Materials - I'll give you everything you need to put the Quantum Leap System to work for you on the Internet. I made over $1,500,000 in sales from contacts generated on my web site last year. You'll be able to implement these systems exactly as I do and customize them as you see fit. You'll save at least $1,100.00 on the startup costs. And best yet, this website is guaranteed to make you an additional $60,000 in commissions in the next 12 months. (Value: at least $1,100. In my case, this alone is worth millions every year)

Order the Quantum Leap Real Estate Success System Now!
90 Day Risk-Free Trial

All of this for less than 25% of one commission.....

I've set the fee for this entire system at roughly one quarter of one average commission. If having this System can't put more than that in your pocket, don't just get a refund, come over here and kick me in the butt - and have me kick you in the butt, because at least one of us surely deserves a good butt-kicking. This System is worth that much to me in the first 120 minutes of an average day. For many of the people whose comments appear on the enclosed testimonials, it produces that for them at least once every day. Maybe more importantly, it does NOT just boost income; it boosts your self-esteem, peace of mind, satisfaction with your work, even your status in the community. Any way you evaluate it, a bargain if it works for you. (NO COST, NO RISK if it doesn't.)

Now here's an item-by-item list of everything included in the System - and each item's comparable value to less proven, less effective tools I've seen advertised or offered to Realtors® to attempt doing similar jobs:

1. FAST START Teleconference Calls $ 500.00
2. Weekly Training Calls with Craig $ 2,500.00
3. Fast Start Guide and Audio Tape $ 500.00
4. “The 6 Biggest Secrets of My Success” Audio Series $ 900.00
5. The Quantum Leap Marketing Manual (Direct Response Ads, Hotline Scripts & Special Reports) $ 1,500.00
6. The Ultimate Listing Presentation (Book and Video) $ 750.00
7. Six Month Subscription to Mastermind Marketing Newsletter $ 125.00
8. T-E-A-M System Manual $ 500.00
9. 10 Minute Power Pre-Listing Presentation $ 49.00
10. Private Consultation $ 150.00
11. $850 worth of Bonus Gifts (see below) $ 850.00
12. Savings on your own website and Internet marketing materials guaranteed to make you over $60,000 in the next year! $1,100.00
    
    Total Value $ 9,424.00
    YOUR INVESTMENT JUST $ 797.00
    
    Your SAVINGS $ 8,627.00

Order the Quantum Leap Real Estate Success System Now!
90 Day Risk-Free Trial

What most people ask is: why do I provide so much for so little?
One speaker in this field patiently showed me how I should divide up this system, re-configure the packaging, and get three packages out of this, and sell each one for close to $1,000.00, then offer three for the price of two and still get nearly four times more than I'm charging for the same information - "Why don't you do that?", he asked. Well, I'll tell you: I don't need to gouge or abuse people nor do I need to use sneaky pricing gimmicks in order to make a fair and reasonable profit. Sure, I'm doing this for profit. (Mark Twain said: anybody who writes but for money is a blockhead.) But I don't need to squeeze every possible nickel out of each Realtor® as if they were a money sponge to be put through a wringer. (That seems to be some other trainers' philosophy. It's not mine.)

All I ask, in reciprocity for providing this entire System for such a low price, is two small favors: one, when you prove its value to yourself and have your own exciting success story to tell, that you let me include it in my marketing, just like all the folks you'll read about on the enclosed testimonials have.....and, two, you'll tell at least one other Realtor® about it. (A lot of my Systems are sold with no advertising cost, because my customers called up friends in the business all over the continent and told 'em to get my System.) That's all I ask. Given that, you get this entire System for just $797.00 - as I noted before, about one quarter of an average commission check. Or if you want another way to look at it, about $2.15 a day for the first year. About the cost of two doughnuts and a cup of coffee. Or one or two cell phone calls.

Now, let me tell you how you can be absolutely certain you will NOT be disappointed with this System: I refuse to keep even a penny from anybody who is not thrilled, not productively using the System, and not getting the kinds of benefits I've described here. So I do NOT just guarantee your satisfaction - I even guarantee your success!

Order the Quantum Leap Real Estate Success System Now!
90 Day Risk-Free Trial

I GUARANTEE That YOU Will SUCCEED
With My System or YOU DON'T PAY ANYTHING

You have a FULL THREE MONTHS to examine everything in the System, participate in the Teleconference Calls, and start using the System (which you CAN do by the 7th day after receiving it). Anytime in those 3 months that you become convinced this is not for you, for any reason, you can simply return everything for refund, no hassle, no questions - 100% moneyback guarantee. Yes, even AFTER you've participated in The Teleconference Calls: 100% refund if you want it. Yes, even on the 90th day: 100% refund if you want it.

Bottom line, I'm the one taking all the risk. You have everything to gain and nothing to lose.

But now I want to say something very bluntly: please do NOT get this just to be a "looky-lou". DON'T be casual about this. I only want SERIOUSLY MOTIVATED AND DETERMINED AGENTS, committed to transforming their businesses for the better. Yes, I will and do absolutely honor my guarantees, you don't have to worry about that. But I hope there's mutual sincerity and integrity. I'm very serious about helping you. I expect a serious effort from you. If you want another doorstop, go down to the hardware store and get one for a few bucks; don't use my System that way. If you're chronically lazy, if you want a "magic pill", if you have a closed mind, if you're just a casual curiosity seeker, stay away! If, however, what I've said to you in this Report has "hit home" with you and you can get excited about transforming your real estate business, then.....

You Now Stand Facing The Door To
An Entirely New And Different Experience
In The Real Estate Business, But .....

Even after having answered my ad, received this Report, read it, read the testimonials, only a small percentage will ACT. I think that's unfortunate, but that's the way it is. People really desire a different and better way, but when push comes to shove, they still stay in the comfortable shadows rather than stepping forward into the sunlight. Many complain; few act. I hope you'll act on this opportunity. (If you don't, you forever lose any right to complaining about how hard you're working to make a buck.)

To prod you, so you act right now, I'm going to add two extra BONUS GIFTS, that "turbo-charge" my System, but you must respond before the deadline stamped on your Response Form to get them .....

FREE BONUS GIFT #1 (a $750 Value):
36 MONTHS OF POWERFUL INFORMATION YOU CANNOT
GET ANYWHERE ELSE, AT ANY PRICE
3 FULL YEARS' Back Issues of my Mastermind Marketing Newsletter - Get inside my head during the most exhilarating and self-fulfilling years of my life. These are the years when my System was being constructed and tested step-by-step. By going through all of my past issues, you'll not only feel that you know me well, you'll also start to think like me. You'll better grasp the power of the System. You'll be inspired to action. You'll even find hundreds of ideas to increase your income instantly. (These back issues come neatly bound in a large book, complete with an index, so it's easy to quickly find exactly what you're looking for.) If you had received them by subscribing, you would have invested $750.00 - but it's all yours FREE, by acting immediately.

FREE BONUS GIFT #2 (a $100 Value):
SHOW-N-TELL: VISIT MY BUSINESS IN ACTION
WITHOUT LEAVING YOUR ARMCHAIR
See my "Real Estate Office of the Future" on Video. You will get a special back stage pass into the inner workings of my office; meet my personal assistants and learn in detail what they do. This video explains my T-E-A-M in depth: why I created it, how it works, how you can build it, and what results you can expect in your day to day business. Use this video along with my T-E-A-M System book to recruit, hire, train and manage your own team. (By the way, even if you have no desire to build a team, this bonus is still vital to your business as it will show you exactly how to organize your time and resources to maximum advantage.)

I urge you to either grab the phone and call or instantly return the Quick Response Form by FAX, so you qualify for these Bonus Gifts.

One Last Comment

Remember, I'm not a talker, I'm a doer. I have consistently been one of the top RE/MAX agents in North America but, at first, I did it the hard way. I worked like a ditch-digger. Maybe similar to the way you're working right now. That "quantum leap" can happen for you right now. It's important for all sorts of reasons. More income, of course. But maybe you'll have a more personal motivation. Let me share mine:

While my powerful real estate marketing System was humming along earning me millions, I had enough free time to meet the woman I will spend the rest of my life with. I know exactly how lucky I am that I had my System up and running when she came into my life. What might you miss out on in life by having to work like a dog unnecessarily?

You responded to my ad for a reason. You read this far for good reason. Don't wimp out at this last minute! After all, I've eliminated 100% of the financial risk. As you'll see on the Response Form, I even make it easy to take care of the investment required. You can be up and running with my System just 7 days after you receive it. TAKE ACTION THIS MINUTE so you can take the quantum leap to more income, and less effort.

Pick up the phone now and call us toll free at 1-800-538-1034. You can call this number 24 hours a day, 7 days a week. Or, for a much faster response, you can order online by clicking here now. Either way, your system - and bonus gifts - will be shipped to you within 48 hours.

Sincerely,

Craig Proctor

P.S. My System has already helped over 18,000 agents from all across North America. You have nothing to lose and lots of money and freedom to gain by trying out my System RISK FREE.

P.P.S. Check out the testimonials at the top right of this page. Why should you work harder and make less than these agents?

Order the Quantum Leap Real Estate Success System Now!
90 Day Risk-Free Trial